How Can A Distance MBA or PGDBA In Marketing Boost Your Career?

In today’s fast-paced and competitive world, the marketing discipline has evolved as an important function that plays a deciding role in the success and growth of an organization. Traditionally, firms and enterprises have always relied on a certain amount of buzz-building marketing tactics to popularize their brands and boost sales.  It is no wonder that organizations are constantly on the hunt for qualified and skilled marketing professionals who are well-versed with current marketing trends and are aware of the latest tools and technologies that are being used to conduct market research and analyse consumer behavior to identify the wants of the target audience and create offerings that address their needs.

Marketing Techniques: Then and Now

Gone are the days when businesses primarily relied on word of mouth, newspaper/television ads, street hoardings, wall posters, campaigns, PR marketing etc. to reach out to their target market and attract new customers while retaining their existing ones. Today, organizations are investing heavily on innovative marketing strategies such as Online Marketing, Offline Marketing, Email Marketing, Viral Marketing, Diversity Marketing, Call to Action Marketing, Evangelism Marketing, Seasonal Marketing, Personalized Marketing, Event Marketing, Content Marketing, Search Marketing, Database Marketing etc. to analyse and predict market trends, manufacture functional and attention-grabbing offerings that complement diverse consumer needs with respect to features, pricing, quality, availability, accessibility etc. and effectively communicate the unique features and advantages of their customised products to their intended audience in order to stay relevant and be on their radar, despite stiff competition from global players. 

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