MIT School of Distance Education: September 2022

Marketing or Mercatus in Latin essentially meant a marketplace or a merchant.

Although the origin cannot be traced it is believed that the term has made its way into dictionaries since the 15th century. It is an age-old concept. The American Marketing Association (AMA) define it as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

It has evolved from the production era to the most recent relationship era. The production era focused on mass production to increase the number of products without paying much attention to the quality. It was to decrease the cost of production.

With the Industrial revolution came the sales-oriented era. With the decrease in the cost of production, the competition became more fierce leading to companies pushing their products through sales & sales promotion tactics.

In the 1940s the organizations realized that desensitized & pushy sales tactics were not bringing desired sales. Hence they altered their strategies to be more gender-inclusive and customer-centric and thus came the marketing era.

From the 1970s till today, we are in the societal or relationship era. The strategies have evolved to become adaptable, change per the industry trends and preferences, and efforts are taken to establish a long-term relationship with the customers. Instead, bringing the customers to a stage of delight and make them brand advocates or loyal.

Throughout the pages of history, it has been observed that marketing forms the backbone of any organization. It is a fundamental function holding immense opportunities.

To become a successful professional possessing skills such as communication, storytelling, creativity, analytical mind, quick decision-making capacity, problem-solving skills, team management, research-oriented mindset, interpersonal skills, and leadership skills. In the current era of globalization & digitization, it is fundamental to possess basic digital marketing skills too.

Speaking of a rewarding career, let us take a look at a wide array of job opportunities -

Advertising Manager
Market Research Manager
Marketing Manager
Digital Marketing Manager
Public Relations Manager
Business Development Manager
Brand Manager

The average salary ranges from Rs. 2,00,000 annually to Rs. 25,00,000 annually depending on the skillset and experience. However, currently, the scope & opportunities in the digital marketing sector have increased manifold, especially during & post-pandemic. A manager’s average salary in this sector is between Rs. 6- 7 Lakhs Per Annum.

Since this domain requires specific skill sets to have a flourishing career, it is crucial to study the basics and update the existing capabilities to be successful.

MIT School of Distance Education (MITSDE) is an institute that understands the current skills gap in the domain and strives hard to reduce it. For this purpose, MITSDE brings to you PG Diploma in Marketing Management (PGDM Marketing Management) or PGDM (Executive) in Strategic Marketing Management for those possessing 2+ years of experience. This course covers the basics & the latest concepts in marketing, gives hands-on training on the latest tools, and teaches you to create a brand, analyze market trends, and design marketing campaigns.