Digital is the future. Digital is the way forward toward a brighter future.
Digital marketing is a field linked to data. Nearly 90% of the planet is on some digital medium and has a digital presence. The presence gives rise to a large amount of data being generated and stored.
Digital spaces are like windows in a person’s life, through which we can find out details like how a person looks, thinks, feels, and does at all points in time. This sensitive information is a boon to marketers to sell their products or services to the people looking for them. The marketplace has become more organized due to the availability of specific data.
The data can be used to create digital marketing strategies that resonate well with the audience and create a seamless experience.
Here are a few emerging trends in digital and online marketing to look out for in 2022:
Smartphones are the most used device to look up information, shop online, and carry out transactions. Hence, having a mobile-compatible website or developing a mobile app might seem a good idea as 39% of smartphone users prefer a company app as it is easier and faster to purchase.
For younger audiences who do not respond well to display ads and many have installed ad blockers, Influencer or affiliate marketing is a good bet.
Using Artificial Intelligence (AI) to segment and target audiences and enhance the user experience is a smart move since the revenue from AI has grown from 13.5 billion dollars in 2019 to 34.8 billion in 2021. AI can analyse the behaviour, and demographic data and personalize the searches. This aids the audience in finding the shoe that fits. This enhances the customer experience.
With the rapid online adoption, the share of digital video in 2021 is expected to grow to 15% almost two years ahead of earlier projections. In India, YouTube viewership grew 1.7 times in rural areas during the lockdown. Having a digital channel to promote and interact with the audience gives increased visibility.
Brands resort to interactive content, which is seen to be trending on platforms like LinkedIn and Facebook. These interactive content like quizzes, surveys, open-ended questions, giveaways, and polls increase the duration of audience engagement.
Content marketing, the more it can be explored the larger the field gets. Concentrating on generating unique content is the heart and soul of digital marketing.
Customers have made it very clear that they prefer online and mobile commerce. It is now for companies to decide if they want to move further away from real-life human interactions into an age of advanced, digitized self-service.
Machine learning & augmented realities are becoming the favourite technologies of marketers to create a unique user experience and boost customer engagement on the website.
Understanding these trends requires being in touch with the basics of Digital Marketing and for that, a holistic approach such as MIT School of Distance Education’s Postgraduate Certificate in Digital Marketing is in order. This Digital Marketing certificate gives an overview of the latest happenings in the market, how technology is evolving, and what are the key areas one needs to focus on to create a sustainable digital enterprise or asset.
Marketing or Mercatus in Latin essentially meant a marketplace or a merchant.
Although the origin cannot be traced it is believed that the term has made its way into dictionaries since the 15th century. It is an age-old concept. The American Marketing Association (AMA) define it as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
It has evolved from the production era to the most recent relationship era. The production era focused on mass production to increase the number of products without paying much attention to the quality. It was to decrease the cost of production.
With the Industrial revolution came the sales-oriented era. With the decrease in the cost of production, the competition became more fierce leading to companies pushing their products through sales & sales promotion tactics.
In the 1940s the organizations realized that desensitized & pushy sales tactics were not bringing desired sales. Hence they altered their strategies to be more gender-inclusive and customer-centric and thus came the marketing era.
From the 1970s till today, we are in the societal or relationship era. The strategies have evolved to become adaptable, change per the industry trends and preferences, and efforts are taken to establish a long-term relationship with the customers. Instead, bringing the customers to a stage of delight and make them brand advocates or loyal.
Throughout the pages of history, it has been observed that marketing forms the backbone of any organization. It is a fundamental function holding immense opportunities.
To become a successful professional possessing skills such as communication, storytelling, creativity, analytical mind, quick decision-making capacity, problem-solving skills, team management, research-oriented mindset, interpersonal skills, and leadership skills. In the current era of globalization & digitization, it is fundamental to possess basic digital marketing skills too.
Speaking of a rewarding career, let us take a look at a wide array of job opportunities -
Advertising Manager
Market Research Manager
Marketing Manager
Digital Marketing Manager
Public Relations Manager
Business Development Manager
Brand Manager
The average salary ranges from Rs. 2,00,000 annually to Rs. 25,00,000 annually depending on the skillset and experience. However, currently, the scope & opportunities in the digital marketing sector have increased manifold, especially during & post-pandemic. A manager’s average salary in this sector is between Rs. 6- 7 Lakhs Per Annum.
Since this domain requires specific skill sets to have a flourishing career, it is crucial to study the basics and update the existing capabilities to be successful.
MIT School of Distance Education (MITSDE) is an institute that understands the current skills gap in the domain and strives hard to reduce it. For this purpose, MITSDE brings to you PG Diploma in Marketing Management (PGDM Marketing Management) or PGDM (Executive) in Strategic Marketing Management for those possessing 2+ years of experience. This course covers the basics & the latest concepts in marketing, gives hands-on training on the latest tools, and teaches you to create a brand, analyze market trends, and design marketing campaigns.
