Traditional Learning Vs Distance Learning

In the present scenario, there is cutthroat competition. The only way to ace the competition is by exhibiting professional skills, educational background and knowledge. For this reason, individuals are constantly in the process of learning to enhance their odds of securing a decent job and to elevate their chances of promotions.

Today, both traditional learning and distance learning are available at the disposal of students. So, the students can choose to receive education via a suitable mode as per their needs and feasibility.   

Traditional learning entails to acquiring education by visiting an educational institution and attending regular classes. Here, students learn by interacting with the teachers as well as classmates. On the contrary, distance education is a form of learning whereby individuals can gain knowledge online. They don’t have to visit any place to receive education. Rather, they just need a device and an active internet connection to start receiving education.

Both forms of education have their pros and cons. Let’s have a look at the comparison of both: 

Flexibility

There is a fixed duration, timings and schedule for traditional education. Students have to visit the physical institution on the mentioned time to receive education. On the other hand, students can study at their place and at their chosen time when they are pursuing a correspondence course.

Cost

Courses offered via traditional learning mode are costlier than those offered via distance education. One of the main reasons why distance learning is gaining popularity is because it is cost-effective. So, distance learning serves as a platform for a wide range of students belonging to the low-income group or diverse background.

Traditional education witnesses an annual increase in the fee price. Hence, it becomes knotty even for a student from the middle-income group to continue his/her education.  

Distance learning is inexpensive. Furthermore, students get access to industry-relevant information and updated syllabus when they study via distance education.

Length of the program

Traditional learning involves a fixed time period of 6-8 hours each day whereby students have to mandatory attend the classes no matter how tired or stressed they feel. Distance learning, on the other hand, gives a chance to its students to study as per their schedule and according to their own potential. Moreover, a student can study in free time and at his/her pace. So, there are possibilities that a student might take less time to complete his syllabus than traditional learning.

Location Restriction

In the case of traditional education, a student is likely to miss some classes as he/she has to travel to college regularly to receive education. So, their learning may get affected. However, if they choose distance learning, they can’t skip classes as they can study at any time and at any convenient place.

E-learning is the greener option

Traditional learning requires students to visit college every day and jot down important points by preparing notes in papers. This leads to noise as well as air pollution and the papers utilized leads to deforestation. Hence, distance learning is more effective and greener option. Online education requires less energy. It leads to a reduction in papers as the study material is online and the examinations are also held online.

Best Distance Learning Courses

In this developing and digitalised world, knowledge and education has no borders. Digital Education has taken the world by storm. It allows individuals to study with ease at their own schedule. So, individuals do not need to leave their studies in between due to several adverse factors.  Distance learning courses give such students an option to receive knowledge online.   Thus, it empowers the aspirants to pursue higher educational courses despite professional commitment, personal difficulty and physical barriers.

In India, Distance Education is rapidly gaining popularity. It facilitates the individuals to work along with pursuing their higher studies. So, they can earn their livelihood and simultaneously enhance their skills to climb the ladder of promotion.

Considering the growing popularity of correspondence education, a plethora of distance education courses are available at students’ disposal. However, distance MBA course is a forerunner among all other distance learning courses. There are innumerable colleges that offer distance MBA, but one should choose the best institute to reap the benefits of an MBA course to the fullest.

Best distance learning courses offered by MIT-SDE

MIT School of Distance Education (MIT-SDE) is indisputably among the finest distance learning colleges in India. The college offers management courses in order to give wings to the dreams of aspiring entrepreneurs and managers.

At present, it offers Post Graduate Certificate in Management (PGCM), Post Graduate Diploma in Management (PGDM) and Post Graduate Diploma in Business Administration (PGDBA). The courses are regarded as equivalent to a distance MBA course. However, they are much better than it as students get access to the updated syllabus and top-notch quality study material.

So, MIT-SDE’s courses are relevant to the present industrial landscape and the course is industry-centric. Furthermore, the candidates can choose from various exciting disciplines such as Supply Chain, HR, Material Management, IT, Marketing, Finance, Risk Management and any more.

PGCM Course

Post Graduate Certificate in Management is a one year course which specialises a student to attain all the required managerial skills and knowledge to achieve a place in this highly competitive world.

If you wish to move hand in hand with everyone, then you must be acquired with the required skill, qualification, knowledge and experience. PGC in Modern Office Management and PGC in Retail Management are the two specialised professional courses that can widen your career prospects immediately after completion.

PGDM Course

PGDM or Post Graduation Diploma in Management is course spanned at a duration of one and a half year. It can be pursued in any specialisation of management including Information Technology, Human Resource, Finance, Marketing, and Material Management. MIT-SDE exploits the Learning Management System (LMS) whereby all the course-related study materials are uploaded in the student’s account. Furthermore, the study materials are self-explanatory and presented in a lucid language. Hence, they are perfect for self-study. The physical book is also available for those who wish to study in the traditional way.

PGDBA Courses

Quite similar to an MBA course, Post Graduation Diploma in Business Administration (PGDBA) is a two-year program offered by MIT-SDE.  It enhances the entrepreneurial and managerial skills of the students so that they can gain speedy promotional or a well-paid. PGDBA can be pursued in specialisations such as Project Management, Marketing, Supply Chain, Finance, Human Resource, Operations, etc. MIT-SDE also organises webinars for its students where experts clarify the doubts of students and build their concepts. MIT-SDE also offers career guidance and placement support.

So, what are you waiting for? Apply for admissions at MIT-SDE right away and broaden your career prospects.

Benefits of Distance MBA

Master of Business Administration (MBA) is among the most sought-after courses in the world because of its impressive scope. This course is perfect for those who yearn to take up managerial positions in esteemed organisations or for those who wish to embark on their entrepreneurial journey. In this course, individuals master managerial skills and they gain requisite knowledge and skills that can be effective in setting up and running a business.

Every year, oodles of students covet to pursue this course. However, only a few students are able to secure their seats in management colleges. Furthermore, only a handful of students can support the whopping fees of MBA offered by private colleges. Then, there are some students who cannot pursue post-graduation due to professional commitments or physical barriers. The end result is that only a fraction of MBA aspirants can actually pursue the course.

Distance MBA: A ray of hope for all management aspirants

In order to pose a solution to the aforementioned problems, distance MBA course was introduced. The course is offered online, so students can study according to their schedule. In addition to that, the fee structure of correspondence MBA is just a fraction of the exorbitant fees of a regular MBA course. Thus, it facilitates hosts of management aspirants to elevate their career prospects by pursuing the course.

Various institutes and universities offer MBA via distance learning mode, which often perplexes the students in choosing a college. However, if you are looking for the top distance learning institute for management courses, then you should select MIT School of Distance Education (MIT-SDE).

Best distance learning institute in India: MIT-SDE

MIT-SDE is the component of the MIT Group of Institute, which is a reputed educational group in India. Just like its parent group, MIT-SDE is known to offers best in class distance MBA course. It offers management courses spanned across different duration to cater to diverse professional needs of the candidates. It offers 24-months Post Graduate Diploma in Business Administration (PGDBA), 18-months Post Graduate Diploma in Management (PGDM) and 12-months Post Graduate Certificate in Management. These courses are offered in exciting specialisations such as Operations, Supply Chain, HR, Finance, Risk Management, Marketing, and any more. These courses are equivalent to MBA but better than it due to several reasons.

Benefits of pursuing Distance MBA from MIT-SDE

1. Updated Curriculum

Unlike regular MBA, the curriculum of PGDM, PGDBA and PGCM courses offered by MIT-SDE is updated regularly. So, MIT-SDEs courses are relevant to the current industrial landscape. Every year, MIT updates its curriculum according to the industrial scenario.

2. Lucid and comprehensive study material

The study material is prepared by the industry experts and published by the experts of Wiley Publications. It contains modules, lecture videos and other resources that facilitate self-learning. The modules are easy-to-understand and they are self-explanatory.

3. Reasonable Fee

MIT-SDE offers reasonable fee structure for all its courses. Furthermore, there are scholarships for meritorious students. There is even the facility to pay the fees in installment, so students can study with peace of mind.

4. Webinars by experts

In order to build the concepts and clear the doubts of the students, experts are brought onboard through Webinars. The students can interact with the experts and clarify their doubts in the webinars.

5. Career guidance and placement support

The experts of MIT-SDE are at students’ disposal to offer career guidance throughout the course and even after its completion. MIT-SDE also offers placement support to its students.

Principles of Information Technology

IT managers are an asset for every organisation. Their task involves planning, directing and coordinating IT-related activities involving installation and maintenance of IT equipment. They look into the IT needs of a company, monitor the computer systems and take the necessary steps to improve them.  However, there are some principles of IT management that every IT manager has to follow to keep the department running.

1. Align IT activities with organisational goals

It is the responsibility of IT managers to ensure that the IT activities are on the same page as other organisational activities. For this, the manager needs to communicate with the executives regularly so that the IT department can contribute to meeting organisational goals.

2. Focus on Relationships

Satisfying customers’ needs is quite necessary for a successful organisation. When we talk about IT sector, establishing a sound relationship between the IT consultant and client are imperative. It facilitates IT, consultants, to gain a better knowledge of IT-related activities, working environment and capabilities of the client’s organisation. Establishing a sound relationship with the stakeholders allows an IT manager to govern the activities of an organisation.

3. Project should deliver on promised value

An IT manager must ensure that the project is meeting all its proposed value at outset. For this, the manager has to monitor the activities and follow-up with the team regularly. The activities that are benefiting the organisation should be continued while those hindering the growth or not delivering the expected results should be stopped.

4. Manage resources and risk wisely

It is the task of the IT manager to optimise the resources and take advantage of individual strengths. IT managers must understand the risk involved in the project so that they can minimise them. They should keep abreast of cyber laws, threats and regulations that industry must follow.

5. Track performance

IT managers must track the performance of their department and use metrics to show the department’s value. The metrics can easily demonstrate the areas that need attention and the areas that are lucrative.

6. Definition of Roles

Every consultant, employee, client, as well as the stakeholder, must be aware of their roles. Once every individual is aware of his/her roles, the responsibilities become defined as well as the processes run in a smooth manner. IT consultants must make sure to inform the clients of their role of decision-making in the process. Further, the consultant and his team must be aware of their limitations and boundaries.

7. Orientation towards results

The hardships utilised for the completion of work must relate to the success of the end goals. To reach the expected results, IT consultants and his team must be successful in assisting their clients in every possible way.

So, these were some of the principles of Information Technology that every IT manager must follow. At MIT School of Distance Education (MIT-SDE), we ensure that future managers understand these principles and follow these. If you want to become an IT manager and enhance your employability skills, then pursue distance MBA equivalent courses from MIT-SDE. Whether you are a working professional or a student, you can easily pursue MIT-SDEs up-to-date course as per your convenience.

Career Opportunities after MBA

Masters in Business Administration (MBA) is one of the most sought-after post-graduate courses which can be pursued after any under-graduate program such as B.Com, B.Tech or BBA. An MBA course is available in many streams such as finance, risk, IT, marketing, human resource, project management and many more. This course has an impressive employment record as it is known to offer more than 90% employment to its graduates.

So are you planning to choose MBA as your ultimate career goal? Are you wondering about the kind of job and salary package you will get after your job? Here you will get a brief description of the most preferred courses, their jobs and salary packages after an MBA course:

1. Finance Management

Finance is one such field which opens doors for a lucrative career. A course in financial management gives you a chance to enter different sectors such as banking and financial services, wealth management and many more.

In a company, the job of finance professional is to ensure the availability of funds for completing the business operations successfully. A finance professional must be able to balance the amount of risk and profitability in the business, maximise stock value and take care of day to day finances.

If you are looking for career opportunities in abroad (U.S), then the annual average salary as finance professional will range from $ 48000 to $ 170000 and in India, it will range from INR 4 lakhs to 30 lakhs.

2. Human Resource Management

Human Resource (HR) managers are imperative for every organisation as they manage the biggest asset for an organisation i.e., human resource. It is the task of HR professionals to select the right professionals for the right job, train them and ensure that they are working productively throughout. After a course in HR management, professionals can find jobs in MNCs, educational institutions, organisations, and almost every firm as HR management are pivotal for the success of a business. A degree in HR management allows one to attain different job titles such as HR Generalists, Compensation Manager, Placement Manager, etc. A fresher HR manager can earn between INR 3 to 6 lakhs and with experience, the salary increases.

3. Project Management

An MBA in Project Management is one of the most sought-after courses because the students gain skill-set which is immensely valuable for any business. A course in project management deals with topics such as cost management, time management, risk management, asset management and other aspects that ensure the success of a business. A project management professional can attain job titles such as Project Leader, Project Planner, Engineering Director and many more.

Since it is one of the most desired skills in recent years, it is highly paid, offering an annual salary package of INR 400,000 and above to the fresher and more than INR 2,000,000 to an experienced professional.

The field of management offers a high-flying career to the professionals and the ticket to enter the field in an MBA course. However, a plethora of management aspirants are unable to pursue regular MBA course due to financial difficulty, personal problems, physical constraints or professional hindrance. So these are the career opportunities after MBA. Such professionals choose to pursue correspondence MBA course. At MIT School of Distance Education, we offer PGDM and PGDBA courses that are equivalent to distance MBA but much better than it as the syllabi are updated to sync with the industrial trends. So, choose MIT-SDE’s courses to enhance your employability skills.

Essential Project Management Skills

Do you aspire to become a project manager? If so, then you must know that pursuing only a management course is not enough to excel as a project manager, you must master other skills to do full justice to the position. Both soft skills and hard skills are indispensable to become a project manager.

A project manager is responsible to formulate a plan, execute it, control, direct and close the project. Furthermore, the project manager has to lead a team of subordinates towards achieving the end goals within the intended timeline while following the budget.

Let’s find out the Essential Project Management Skills :

Leadership

A project manager is the leader of the team. So he/she needs to possess leadership skills to get work done effectively through the team. Being a project manager, it is your duty to not only handle the projects in a well-organised approach but also guide your team in the right direction. For this, leadership skills are imperative.

Communication

Project leadership is curtailed without effective communication. A project manager is usually occupied with presentations or business meetings, chats and messages to communicate with those concerned with the project.

No matter how effectively you manage your team, but if you fail to commune the requisite information to the people, you can’t expect the accomplishment of targets. Thus, a project manager must be a skilled communicator so that he/she can communicate effectively with people ranging from project’s team to the stakeholders and the customers.

Sense of Humour

A project manager has to deal with all kinds of situations. So, the project manager must know how to solve problems and overcome challenges while motivating the team to perform under pressure. Here, sense of humour comes into play.

If you have a jolly nature, it helps you to keep your employees encouraged and lighten their mood. It facilitates a manager to work smartly while finding the best possible solution to the hardest of problems.

Being a project manager, you must also work hard to set an example for your subordinates. If you have a good sense of humour, you can create an affable environment for your team where they can work productively.

Risk Management

No matter how simple and effective your project is, but it will surely be prone to some unforeseen risks in the future. Being a project manager, you must have the ability to anticipate risks and be well equipped to tackle them. However, your anticipation can’t always be true. So, you must be prepared with different processes to handle unanticipated issues as soon as they arise.

These are some of the soft skills that make a successful project manager. So, if you are planning to pursue a project management course, make sure to sharpen your soft skills along with gaining knowledge. You should pursue a course that imparts technical or management skills along with enhancing your soft skills. MIT School of Distance Education (MIT-SDE) offers one such course. Here, you can pursue distance MBA equivalent course that emphasises on practical exposure and personality development. This correspondence MBA course makes you job-ready. So, enrol for MIT-SDE’s project management course right away!

7 Principles of Supply Chain Management

Supply chain refers to the processes that are involved in moving the products from the supplier to consumers. It is a network of organizations, people, resources, activities and information involved in upstream and downstream. Supply chain management (SCM) is the process of handling the flow of goods or services. The activities involved from acquiring raw materials to the final delivery of the product to consumers come under SCM. Supply chain management minimize the waste, cost and time consumed in the production process.

Principles of supply chain management

1.  Adapt Supply Chain to Customer’s Needs

The businesses and supply chain professionals understand customer’s needs. Customers are divided into different groups called ‘segments’ in order to understand them better. On the basis of sales volume or profitability, the primitive way to segment customer is ABC analysis. It can also be done by product, trade channel and industry. Anticipating the customer’s needs is also very important. Once the needs of the customers are anticipated, the supply chain should be aligned to cater to the needs.

2.  Customize Logistics Network

After the segmentation of the customers based on different requirements, SCM managers have to tailor logistics networks to serve different segments. The SCM manager has to prioritize the deliveries and make suitable provisions to quickly distribute those goods that are marked as urgent.

3. Align Demand Planning Across Supply Chain

Supply chain professionals are trained to share data with trading partners in order to avoid the unnecessary stock. The demand data must be used wisely by the SCM managers.

4. Differentiate Products Close to Customers

Standardization and differentiation are two completely opposite things. Some cosmetic companies manufacture only 1 SKU that can be sold throughout Asia instead of 1 SKU per country. Due to the economy of the sales, standardization can drastically bring down the cost.

5. Outsources Strategically

Though outsourcing is all the rage, the managers must outsource strategically. The core expertise should not be outsourced ever. This principle stands the test of time.

6. Develop IT that Support Multi-Level Decision Making

The IT projects should not be done in isolation and before IT projects, the business process reengineering should be done. This provides a proper understanding of process insufficiencies and helps to determine the kind of innovation needed.

7. Adapt Both Services and Financial Metrics

The activity-based costing (ABC) is applied to determine the customer’s profitability. It is even better to exploit Time Driven Activity Based Costing in order to understand changes in activities, process, product and customers.

So, these were seven principles of supply chain management given by the experts of the field. A manager can be successful if he follows these principles in supply chain management. At MIT School of Distance Education (MIT-SDE), we offer Post Graduate Diploma in Business Administration (PGDBA) and Post Graduate Diploma in Management (PGDM) courses in Supply Chain Management equivalent to MBA distance education. Our course is a mix of practical and theoretical knowledge. We train all our candidates to effectively apply the concepts and principles in real life. So, if you want to enhance your employability skills then pursue distance MBA equivalent courses from MIT-SDE.

Types of Communication in an Organisation

Effective communication is the backbone of every organisation. It is the responsibility of managers to ensure smooth flow of communication within an organisation in order to enhance the productivity and efficiency of the organisation.

Significance of effective and organised communication

Communication refers to the exchange of different ideas, opinions, thoughts as well as information between employees, managers or different units in an organisation. It is a vital part of an organisation. Without proper communication, an organisation cannot operate its activities or gain success.

Various types of communication take place in an organisation catering to different communication needs. Apart from choosing the right type of communication, a proper medium for transferring the information is also necessary so as to keep the message confidential and limited among the desired persons.

In an organisation, communication is classified as:

On the Basis of Relation

• Formal Communication: When a message or information flows through different levels of an organisation in a prescribed direction following an official channel then it is called formal communication. Formal communication is followed to solve the organisational problems and the needs of the employees, employers and management. It is performed without any encumbrance.
• Informal Communication: Under this type of communication, the transmission of information does not need to follow a particular track or official channels. So, it doesn’t arise out of organisational needs. Rather, the information can be passed socially when the colleagues meet each other during working hours or coffee break.

On the Basis of Expression

• Verbal Communication: Verbal Communication involves the usage of words for expressing facts, ideas or thoughts within the organisation. It can take place in the form of face-to-face contact, radio, group discussions, calls as well as memos.
• Written Communication: Information when transmitted in the written form, falls under written communication. Written communication is quite beneficial because the written message can be retained as proof of communication.

On the Basis of Direction

• Upward Communication: When the information flows from the lower level to the top level of the organisation, it is termed as upward communication. When the top level management transmits some information to the lower level, they look for the feedback which is a part of the scalar chain.
• Downward Communication: It is the flow of information from the upper level to the lower level of the organisation. It is important for the success of the organisation as employees need to correctly interpret the message sent by the management to function optimally. This type of communication follows the pattern of the scalar chain. Effective downward communication leads to improved morale of the subordinates, better coordination between the co-workers and improved customer relations.
• Horizontal Communication: This type of communication involves information transmission between people or departments or units of the same level in the managerial hierarchy.

 Since communication is a crucial entity of any organisation, so we train our future managers and entrepreneurs at MIT School of Distance Education (MIT-SDE) to practice effective and organised communication. Our distance learning MBA equivalent courses are a rich mix of theory & practical along with value-added skills which prepares the candidates for the industry. So, apply for admissions right away and study at one of the best distance education universities in India.

Steps in Employee Selection Procedure

Do you aspire to become an HR manager? If so, then you should pursue a course in Human Resource Management and master your skills for the job role. However, before opting for the course, you should have an idea of duties you’ll be expected to perform as an HR manager.

The task of an HR manager is multi-faceted. It involves selecting the employees, training them, getting them accustomed with the rules and regulations of the organisation, motivating them, carrying out performance appraisal & rewarding the best performers, and taking care of the grievances of the employees.  Out of these, the most crucial task of a manager is to select suitable candidates to fill up various positions in the organisation.

Various steps are involved in the process of selection which finally leads to the selection of the best employees.  The key steps in the employee selection procedure are mentioned below:

Preliminary Screening

This primary step in selection is to check whether the candidate who has applied for the job post is physically as well as mentally suitable for it. This step is basically performed to see whether the candidate is competent to fulfill all the minimum qualifications and to eliminate those who fail. The preliminary screening is mostly performed by the receptionist or subordinates, just to check whether the candidate is creditable to go to the next round.

Application Blank

In this application blank, the candidates need to fill their personal information such as their age, marital status, experience, interests and many more in the application form. This is considered to be the candidate’s written record.  When the forms are filled by all the candidates, these are scrutinised and the suitable ones are short-listed for the written test. However, there are different application forms depending upon the jobs.

Employment or Selection Test

Every individual has a different mental capacity and physical quality so there are different tests to test different traits. Employment tests are performed to determine the candidate’s skills and aptitude since it is assumed that human behaviour and its traits can be measured through sampling. Through this test, the most suitable candidates are identified and sent to the next round.

Selection or Employment Interview

This involves face-to-face interview of the candidate with the panel of judges which includes HR managers, employer and members of top management. In the interview, various questions are put in front of the interviewee. Some questions are asked pertaining to the field of operation while some are general questions that are put up just to gauge the suitability of the interviewee as well as his/her persona. Moreover, the information given by the candidate in the application blank is also cross-checked and the candidate is given a complete picture about his job role and the company’s background.

Medical or Physical Examination

After the interview, suitable candidates go through a physical test or medical test to check their physical fitness for the job. This is also done to check whether the candidate is not suffering from any serious disease which in the future may cause the problem to him as well as the enterprise.

Checking References or Background

Every candidate is required to fill the reference column in the application blank. In the final step of selection, the HR managers contact those references to verify the information provided by the candidate.

Final Approval

At last, the most suitable candidate who clears all rounds is selected and is asked to join the organisation in the specified date. The offer letter is given to the candidate with all the details.

Closing notes

These were the steps involved in the process of selection. Every HR of a reputed organisation follows these steps. You can also learn to effectively carry out the process of staffing and other skills that are essential to become successful HR managers by pursuing our Post Graduate Diploma in Management (PGDM) course in HR management. 

Steps in Strategic Marketing Management

Marketing is a process whereby the company promotes its products & services and spreads brand awareness. Marketing plays a key role in introducing a company’s product among the consumers and in elevating the business. However, it isn’t a child’s play to advertise one’s brand. Sometimes, one strategy works for a brand while it is a total flop for another brand. Furthermore, a strategy that was successful three years ago may not garner the same results today. So, the marketing strategies should be based on the type of business and various other factors.

Businesses need to have an action plan in place and they need to formulate strategies that can effectively promote the brand’s offerings. That is why businesses seek for professionals who can understand the market and exploit their knowledge in marketing management to create stellar marketing campaigns. In general, strategic marketing management consists of three steps:

Market Learning

The consumer trends keep on changing from time to time. So, the first step should be  understanding of customer preferences. The firms should conduct surveys and research to understand consumer preferences over time. Thus, it is the task of marketing managers to formulate a survey questionnaire that can help in interacting with the customers directly and understanding their perspective. The firms should try to understand why consumers prefer a brand/product over its adversaries. The survey findings and feedback received from the customers are then combined together to formulate strategies. Market learning is an essential process as it assists the marketing managers to fine-tune their strategies according to consumer trends.

Market Sensing

Basically, marketing sensing is a process of judging the mood of the market. It is an indirect method of finding trends in the market. It refers to a process where the managers combine consumer preference data with their market knowledge and experience to comprehend the way the market is moving. Thus, the marketing managers collect market data, analyse it and then put it together with a strategic model of marketing in order to sense the consumer behavior. In this way, they come to know what will work in the market and what will not.

Market Intuiting

Market intuiting is the third step in strategic marketing that takes forward the concept of market sensing and market learning. It refers to the process where the marketing managers comprehend the ‘mind and soul of the market’ and accordingly make future predictions. Here the managers get an intuitive understanding of the way the market is moving. The managers can find out whether consumers will flock towards a brand or abandon it completely by having an intuitive understanding of the market. This approach helps in finding out how the consumers would behave in the future. In this way, the businesses can fine-tune their marketing strategies to cater to the consumers.

Closing Thoughts

The business landscape is evolving rapidly. So, it isn’t enough to simply measure the data and create marketing campaigns. But, the marketing managers should consider consumer trends, consumer behavior and future trends to create effective marketing strategies. The marketing managers need to adopt strategic marketing to learn and sense how the market moves. They should know the best ways to gain insights into the mind and soul of the customers. But no college or institute emphasise on teaching these strategic steps to the marketing managers. However, when you pursue a Post Graduate Diploma in Management (PGDM) course in the specialization of Marketing Management from MIT School of Distance Education (MIT-SDE), you are taught to master these skills. So, what are you waiting for? Enroll for a course in MIT-SDE right away!

Post navigation

Steps in Employee Selection Procedure

Different roles played by the managers in an organisation

Be it a large, medium-sized or small organisation, managers with sound communication and managerial skills are indispensable for its seamless functioning and sustainable growth. However, an organisation has several managers, each playing a distinct role than others. It is the combined efforts of all the managers that garner success for the organisation.

In an organisation,a manger’s role depends upon the organisation’s size, nature, goals, as well as its processes. Usually, the managerial positions are divided into various segments according to the skill, awareness,and roles of the managers. These include:

1. The Top Management: Also known as the ‘think-tank’ of the organisation, the top management consists of the board of directors. The top management has the role of creating an action plan to achieve organisational They also oversee the processes and operations carried out in the organisation.
2. Senior Management: This segment includes senior managers who ensure the financial stability of the organisation. An organisation can determine its yearly financial stability only when it has maintained an accurate financial statement, which is ensured by general managers. Moreover, it is important that every department achieves its goals, which is managed by the functional manager who is assisted by a team of managers.
3. Line and Staff Managers: Line managers manage individual employee and follow unity of command with their subordinates. The staff manager provides information to the line managers for proficient management.
4. Project Managers: A project manager is in charge of an individual He manages the entire project from its commencement to the completion. His task involves planning and organizing the resources and defining the goals of that project.

Diverse roles that a manager is expected to play in an organisation

A manager represents the organisation and it is his task to sustain interpersonal relationships in every way. A top-level manager has to represent the organisation socially as well as legally among various companies and the public. A senior manager has to represent his team to the top managers but at the same time, he has to keep a proper relationship with his teammates as well as seniors. Similarly, line and staff members report to their seniors and the chain of hierarchy continues in every organisation.

In general, every manager is bound to perform different roles in an organisation to fulfill the set goals. These roles were found by Professor Henry Mintzberg after research of several weeks. These roles fall under three categories as listed below:

1.      INTERPERSONAL ROLE

• Figurehead: A manager acts as a figurehead and undertakes various responsibilities like ceremonial, social as well as legal.
• Liaison: It is the manager’s task to foster a strong bond between the employees and employers and to facilitate both internal as well as external communication.
• Leader: A manager should exhibit leadership qualities and direct the employees.

2.      DECISIONAL ROLE

• Disturbance Handler: A manager should deal with any unforeseen issue or complication in the organisation.
• Negotiator: He should participate in various decisions or agreements with different departments.
• Entrepreneur: The business environment is ever-changing, so a manager should adapt the changes, solves the issues, bring new ideas and implement them for the organisation’s benefit.
• Resource Allocator: He should allocate all the basic resources of the organisation such as natural resources, staff, funds, etc appropriately in order to optimize their use.

3.      INFORMATIONAL ROLE

• Disseminator: A manager serves as a disseminator as he communicates all the vital information to the team and ensures that the employees, employers and the organisation work efficiently.
• Monitor: A manager regularly checks and improves the performance of the workforce as well as the organisation.
• Spokesperson: He maintains public relations and communicates the messages,objectives and information to the people on behalf of the organisation.

These were diverse roles that a manager is expected to play. In order to do full justice to the position of a manager, one must be knowledgeable, aware, adaptive, responsive, communicative, result-oriented, decision-maker, risk-taker and a leader. That is why at MIT School of Distance Education, we formulate the study material in such a way that the candidates master these skills. We also organised webinars and personality development classes to prepare the candidates to become efficient managers. So, you should definitely enroll for our job-oriented distance management courses.

Post navigation

Importance of Organising

Different marketing environment that affects marketing management

Marketing management is the art to advertise the products and services ultimately spreading the words in such a way that the customers are accustomed to the products and they are convinced to buy the products. There are several factors that the Different marketing environment that affects marketing Management as well as the firm’s functioning. These factors come under the marketing environment. In general, marketing environment includes various factors that affect the firm’s operations internally as well as externally and restrict the firm to serve or maintain a healthy relationship with targeted customers.

1. INTERNAL ENVIRONMENT

Internal environment consists of the internal factors of the firm affecting the marketing environment such as employees, assets (like plant and machinery), products served, policies, as well as the structure of the organisation. Such factors are easily controllable by the firm.

2. EXTERNAL ENVIRONMENT

The factors that affect the firm externally and which are uncontrollable especially when preparing the marketing strategies come under the external environment. The external environment is further divided into two parts:

a)   Micro Environment

The factors which affect the decision making and the firm’s performance fall under the micro environment. Listed below are the factors under the micro environment which affect the marketing:

• Customers

Customers are at the heart of an organisation. Without the customers, marketing strategies will remain incomplete since they play quite an imperative role in b2b as well as in b2c trade. The customers define the reasons why they should procure the products and how the product serves their wants.

• Competition

There are various competitors in the market that sell homogeneous products.  The marketing strategy of the company is prepared after understanding how the customers approach the competitors or they approach their customers, at what price do they vend the product and any product differentiation if present.

• Suppliers

Suppliers are quite important for any organisation because they provide the firm with the required goods. The firm’s success depends upon the quality of goods. Both the quality and quantity of goods is the key to the success of the firm that is provided by the supplier and the supplier’s power depends upon his reputation in the market.

b)     Macro Environment

The demographic, technological or physical factors or forces which affect the decision making and the firm’s performance fall under macro environment. Listed below are the factors under micro environment which affect the marketing environment:

• Demographic Factors

Marketing strategies are affected by various demographic factors such as country, lifestyle, ethnicity, didactic levels. It is mainly dependent on the nature and volume of the population, per capita income of the people as well as the migration of the people in urban areas.

• Technology Factors

Gradually, enhanced technology is changing the business environment. People are becoming more addicted to the internet and are adopting online businesses. Since competition is growing, the main challenge for a company is to stop selling obsolete products and continuously bringing novelty in their technology.

• Political Environment

The political environment is bringing changes as more and more companies are leaving behind the socialistic system and going after the market-based system. However, before starting its business in a particular country, a company must clearly investigate its tax policy, competition policy as well as speculation policy to continue its successful and uninterrupted run.

Closing Notes

So, these were the factors that the marketing manager must consider before formulating any marketing strategy. At MIT School of Distance Education (MIT-SDE), we train our students to create effective marketing strategies by considering all the essential factors that are a part of the marketing environment. We offer Distance MBA course in Marketing Management whereby the managerial skills and knowledge of candidates is enhanced so that they can immediately get absorbed in the industry after the completion of course.  So, what are you waiting for? Enhance your employ ability skills with MIT-SDE’s distance learning course.

10 business ethics every manager should possess

Post navigation

10 business ethics every manager should possess

A manager is the biggest asset of any organisation as he is the real decision maker for the organisation and he can make or break an organisation. Apart from exploiting his knowledge and expertise, a manager needs to exhibit business ethics at all times to close the deals, get the work done effectively and to ensure a long-term relationship with the clients, which in turn, ensures a success fulrun of the business. Here are 10 business ethics/ values that every manager must possess to succeed in his tasks.

1.     Integrity

It is integrity that lays the foundation of a long-term relationship. A manager is a leader for his team members, so he should exhibit honesty and integrity at all times. The team members must have complete faith and trust in the dedication, honesty, commitment,actions of their manager and follow him without a doubt. So, the managers must be honest, open and consistent in their actions in order to win the trust of their subordinates.

2.     Willingness to take the risk

The managers must be risk takers. They should have the ability to analyse all the options carefully and be bold enough to take calculated risks. In fact, the managers must be ready to take risks, learn from their mistakes and take on the impending challenges audaciously.

3.     Optimism and Enthusiasm

The task of a team leader is to inspire his team members. He should be enthusiastic enough then only he can motivate his team members. Furthermore, he should have a positive attitude. A manager should know how to get things done and he should be solution-oriented. Maintaining a positive attitude in the workplace keeps everyone inspired.

4.     Commitment to Growth

The process of learning is never-ending. So, a manager should always be in the process of learning in order to grow both professionally and personally. A manager should be well acquainted with the ongoing trends in the market and should get himself as well as his team accustomed to cutting-edge tools and techniques.

5.     Vision and Pragmatism

Setting goals is the key task of a manager. A manager must create a detailed plan and avoid ambiguous and vague vision. It is the task of a manager to ensure that he sets realistic goals. A manager must have the ability to articulate his vision clearlyto all his team members. He should be practical in all the decisions that he makes.

6.     Responsibility

A leader at all times should take full responsibility for all the actions performed by the team. He should stand firmly beside the commitments that he makes and never let his team down. A manager should also refrain from putting the blame on any team member and rather be accountable for the team.

7.     Law Abiding

There are certain laws and regulations that need to be followed while performing business activities. Thus, the managers must be accustomed to all the laws pertaining to the business and they should abide by them.

8.     Fairness

A manager should carry out all the dealings with the utmost level of fairness. Neither he should use indecent means to gain advantage nor should he take undue advantage of other’s flaws. He should treat everyone in the team equally and never be biased towards any team member. At all times, a manager must be just, open-minded and ready to accept his faults.

9.     Respect for others

A manager must respect the thoughts, rights, privacy, interests, perspectives of all the team members and the people who have a share in his decision. He should treat everyone equally irrespective of their cast, creed, race or origin.

10. Commitment to Excellence

Organisational efficiency should be the prime aim of a manager. He should perform all his duties with excellence and ensure that he is prepared and well informed at all times. A manager should constantly end eavour to enhance his skills.

Merely completing a managerial course is not sufficient to do full justice with the job of a manager. You need to master business ethics to seal the deal and shine in the field. These were some of the ethics that are exhibited by successful managers. At MIT School of Distance Education (MIT-SDE), we instill these business ethics in all our candidates so that they are immediately absorbed in the industry after course completion.

All about Controlling: An essential component of management

Controlling is a significant component of management that is mandatory to corroborate that the business is going in the right direction. Controlling is a process whereby it is ensured that any work or activity performed by the employees is carried out in accordance with the set targets or standards. Since controlling is performed at all levels of management, it leads to decentralization of authority and better achievement of end goals. In the process of controlling, An essential component of management all the errors or deficiencies in the project are identified and rectified in the earliest so that the business faces minimal losses and similar errors can be mitigated in the near future.

The Features of Controlling

1. Pervasive in Nature: Controlling is performed at all levels of management but at different levels, its nature may differ.
2. Improvement in future results: Controlling is based on a forward-looking approach, i.e. it has its relation to the future. One cannot change any past situation but any happening in the future can be controlled.
3. Motivation to employees: Controlling leads to regulation in an organisation. The employees understand what their managers expect from them and they are also accustomed to the anticipated standards thereby leading to the improvement in their self-esteem. Performing work against the set standards motivates the employees to work hard and gain more rewards.
4. Achievement of organisational goals: Healthy controlling and best implementation of the desired plan accomplishes the organisational goals in the best way.

Process of Controlling

1. Establishment of desired results: To facilitate controlling in the best way, setting the standards against which the work or activities will be performed is the very first step.
2. Measuring the actual performance: After the establishment of standards, the actual performance of the employees is to be measured in the same terms in which the standards were established.
3. Comparing the performance with the standards: Once the performance is measured, it is compared with the set standards to identify whether everything is under control. If not, then the extent of deviation from the established standards is figured out.
4. Detecting any errors: Errors are to be expected in every performance, but it is not possible to correct all of them. Hence, the acceptable range of these errors is determined.

Types of Control

Controlling is of three types:

1. Concurrent Control: Since the business environment is dynamic, it becomes important to control the activities from time to time. When the work performance is audited in regular intervals and the actions are also taken before it causes any inconvenience, then this is termed as concurrent c
2. Feedback Control: When some information is taken about any finished task and it is utilised in improvising or controlling the same type of task in near future, then this is termed as feedback control.
3. Predictive Control: Future is unpredictable but some assumptions regarding the errors can be made in the present so that corrective actions can be taken much before the occurrence of such a situation. This is called predictive control.

So, these were the fundamentals of controlling which is one of the key processes in management. At MIT School of Distance Education (MIT-SDE), we familiarise all our students to these concepts of controlling so that they can practice these in their respective domains. MIT-SDE aims at creating skilled managers and entrepreneurs through its MBA-equivalent courses, so each specialization course includes a unit on controlling.  You can enroll for any of our distance education courses and enhance your managerial skills.

Post navigation